Sunday, September 14, 2008

Six Medals by Edward de Bono

The 6 value medals are:

Gold (most valuable; does not tarnish) --human value, the value that affect people

Silver (purpose; efficiency) -- organizational, financial values

Steel (strong) -- quality, the value of intended action, direction

Glass (fragile) -- innovation, creative value

Wood (natural and complex) -- environmental value, knock-on impact (affecting 3rd party)

Brass (fake gold) -- perceptual, view from outside

Companies need to create positive medal values to excel. Decisions made should be purposeful for the advancement of the company (SILVER); supported by improvement in product/service quality (STEEL) and promotion of human values of employees and customers (GOLD); and built on creative innovation (GLASS), benefit surrounding environment (WOOD) and generate positive public perception (BRASS).

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