The Ten Commandments for Business Failure
-- Donald R. Keough (ex CEO of Coca-Cola)
If you want to make sure your business will FAIL, then do the following well:
1. Quit taking risks
2. Be inflexible
3. Isolate yourself
4. Assume infallibility
5. Play the game close to the foul line
6. Don’t take time to think
7. Put all your faith in experts and outside consultants
8. Love your bureaucracy
9. Send mixed messages
10. Be afraid of the future
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