Win Bigly by Scott Adams

Win Bigly by Scott Adams

persuasion tips

1. When you identify as part of a group, your opinions tend to be biased toward the group consensus
2. Humans are hardwired to reciprocate favours. If you want someone's cooperation in the future, do something for that person today
3. Persuasion is effective even when the subject recognises the technique.
4. The thing that you think about the most will irrationally rise in the importance in your mind
5. An intentional "error" in the details of your message will attract criticism. The attention will make your message rise in importance — at least in people's minds — simply because everyone is talking about it
6. Display confidence (real or fake) to improve your persuasiveness.
7. If you want the audience to embrace your content, leave out any detail that is both unimportant and would give people a reason to think, "That's not me!" (eg, in Dilbert cartoon, Dilbert has no last name, his boss has no name, company has no name, address, and you don't know what industry the company is in)

Cognitive dissonance — mental stress experienced by an individual who holds 2 or more contradictory beliefs; performs an action that is contradictory to his beliefs; or confronted by information that conflicts with his existing beliefs

Cognitive dissonance is invisible to the person experiencing it

Analogy — don't need it if you have facts. so if someone needs to use analogy to persuade the case, he does not have enough facts

Attacking the messenger — that is when the other party sensed he is losing an argument and so resort to attacking the barrier of facts

The psychic psychiatrist illusion — if you start imagining you can discern the inner thinking of the other party and thus able to detect secret motives etc, then you are definitely pushing your argument without real facts